With an M.Sc. in Marketing from HEC Montréal and a bachelor’s degree in Communication and Anthropology from the Université de Montréal, I bring more than 5 years of professional marketing experience to the table.

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My double expertise in anthropology and marketing allows me to decode human behaviour and cultural patterns and transform them into winning strategies that balance creativity and analytical depth.

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I’ve lived and worked across cities like London, Luxembourg, Paris, Montreux, and Montréal, and I speak five languages. These experiences shaped my understanding of cultural diversity and its influence on how people connect with brands around the world.

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To me, marketing is more than a tool. It’s a universal language, one that can connect, inspire, and even heal.

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That’s why Yearn was born: to craft campaigns that are not only seen, but felt.